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QR code sticker size: square, round and pre-cut labels

For a short link, a 1 inch sticker holds a code of about 19 mm that reads from roughly 19 cm, a 2 inch sticker about 39 mm for roughly 39 cm, and a 4 inch sticker about 77 mm for roughly 77 cm. The tables below cover square and round stickers and richer content.

Square stickers

Each sticker is filled edge to edge with the code plus its four-module quiet zone (DENSO WAVE). Code widths below are without the quiet zone; ranges use the larger of a tenth of the scanning distance (Bitly) and 1/250 of the distance per module (worked out from QRStuff’s 2011 table, which assumes a 3–4 megapixel camera, so a conservative figure), never under 2 cm.

StickerVersion 2 (25 modules)Version 3 (29)Version 5 (37)
1 in (25.4 mm)code 19.2 mm · ~19 cm19.9 mm · ~17 cm20.9 mm · ~14 cm
1.5 in (38.1 mm)28.9 mm · ~29 cm29.9 mm · ~26 cm31.3 mm · ~21 cm
2 in (50.8 mm)38.5 mm · ~39 cm39.8 mm · ~34 cm41.8 mm · ~28 cm
3 in (76.2 mm)57.7 mm · ~58 cm59.7 mm · ~52 cm62.7 mm · ~42 cm
4 in (101.6 mm)77.0 mm · ~77 cm79.6 mm · ~69 cm83.5 mm · ~56 cm

Module = sticker ÷ (modules + 8); code = module × modules; range = the smaller of code × 10 and module × 250. Example, a 2 in sticker with version 3: 50.8 ÷ 37 = 1.37 mm per module, code 39.8 mm, range min(398, 343) = 343 mm. The ranges come from rules of thumb, not from scanning tests.

Stickers drawn to scale: 1, 1.5 and 2 inch squares and a 2 inch circle, each with the same version 2 QR code filling the sticker with its quiet zone
The same version 2 code on 1, 1.5 and 2 inch square stickers and a 2 inch round one: 19.2, 28.9, 38.5 and 27.2 mm wide.

The ranges are conservative. In our phone test (an iPhone and an Android phone, each with its built-in camera app, scanning a computer screen from about 20 cm), codes from 10 to 30 mm wide all read from about 20 cm, which is farther than the table allows for the small sizes; a printed sticker in real light has less margin than a screen, so use the table when you cannot proof.

Two patterns follow. A 1 inch sticker leaves the code at or just under the 2 cm guideline, so it suits a short link on something held in the hand. And richer content costs range: on a 2 inch sticker a version 5 code reaches about 28 cm against 39 cm for version 2.

To go the other way, from the distance people will stand to the size you need, use the size calculator with the version shown under the generator’s preview:

Size calculator: 30 cm and version 2 give 3 cm, 4 cm with the quiet zone
A version 2 code read from 30 cm needs 3 cm, 4 cm with its quiet zone: a 1.5 in (38 mm) sticker is just short, a 2 in sticker is enough.

Round stickers

A square code in a circle only gets the largest square that fits: the diameter divided by √2, about 0.707 of it. The quiet zone must fit inside that square too.

Round stickerLargest squareVersion 2 code · rangeVersion 3 code · range
1 in (25.4 mm)18.0 mm13.6 mm · ~14 cm14.1 mm · ~12 cm
1.5 in (38.1 mm)26.9 mm20.4 mm · ~20 cm21.1 mm · ~18 cm
2 in (50.8 mm)35.9 mm27.2 mm · ~27 cm28.2 mm · ~24 cm

The parts of the circle outside that square can carry a label or logo, as long as nothing enters the quiet zone. A 1 inch round sticker is below the 2 cm guideline for any version.

Pre-cut labels

Pre-cut label sheets fix the size for you. Avery 22806, for example, is a 2" × 2" square label, 12 per sheet, and Avery offers blank templates for it in Word, PDF, Illustrator and other formats. From the square table above, a 2" label holds a version 2 or 3 code of about 39 mm with its quiet zone. To fill such a sheet, download the codes as SVG from the bulk generator and place one per label in the template; the bulk generator’s own label sheet uses equal cells with a 10 mm page margin, which will not line up with a pre-cut product. The printing guide walks through both routes.

Before ordering

  • Use the shortest content that works; version 2 or 3 gives the biggest modules on a small sticker.
  • Keep the quiet zone inside the sticker, especially on dark or patterned surfaces.
  • Send the printer SVG or PDF and print one sticker on the real material before ordering the rest.

Questions

How big is the QR code on a 2 inch sticker?

With the quiet zone inside the sticker, about 38.5 mm for a version 2 code and 39.8 mm for version 3 on a square sticker; about 27 to 28 mm on a round one.

Can I put a QR code on a round sticker?

Yes, but only the largest square inside the circle is usable: about 0.707 of the diameter, including the quiet zone.

Sources

  1. Bitly, “What’s the Minimum Size for a QR Code?”
  2. QRStuff, “QR Code Minimum Size” (module size table)
  3. DENSO WAVE, “Point for determining the code area” (quiet zone and module size)
  4. Avery, Template 22806 (2" × 2" square labels, 12 per sheet)

Tools used in this guide

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